CHIQUITA AND BREAKBREAKERS

…in Germany & in Crisis

De-Commoditizing a simple Banana?

Chiquita and BrakeBreakers©
did it!

+ Double digit sales with just one Ad

Look at he Ad and you’ll find out how finding and breaking
the MentalBrakes™ can blow up the Consumption of almots any Brand.

chiquita-img

BrakeBreakers© track record in re-energizing commoditized Brands is founded on its Unique Approach, research & expertise:

Selecting the Key MentalBrake

“Chiquita is quite expensive…”
(Actually double-priced vs average)

chiquita-ima01

Breaking it

“Bananas get brown-spots that spoils them…”

“CHIQUITA is Unique, it lasts more than 2 X without brown-spots”

“Is it really an expensive banana?”

chiquita-ima02

Building an Ownable Argument

An Exclusive ARGUMENT, robustly CONCRETE but MAGICALLY VISUALIZED

Chiquita

BB-bottom

Uso de cookies

Este sitio web utiliza cookies para que usted tenga la mejor experiencia de usuario. Si continúa navegando está dando su consentimiento para la aceptación de las mencionadas cookies y la aceptación de nuestra política de cookies, pinche el enlace para mayor información.

ACEPTAR
Aviso de cookies