CHIQUITA AND BREAKBREAKERS
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De-Commoditizing a simple Banana?
Chiquita and BrakeBreakers©
did it!
+ Double digit sales with just one Ad
Look at he Ad and you’ll find out how finding and breaking
the MentalBrakes™ can blow up the Consumption of almots any Brand.

BrakeBreakers© track record in re-energizing commoditized Brands is founded on its Unique Approach, research & expertise:
«Chiquita is quite expensive…»
(Actually double-priced vs average)

«Bananas get brown-spots that spoils them…»
«CHIQUITA is Unique, it lasts more than 2 X without brown-spots»
«Is it really an expensive banana?»
