Juanjo Pérez Cuesta
Juanjo Pérez Cuesta has held the positions of Marketing and Sales manager at Henkel, General Manager of Danone in Germany and in France. At a global level, he was responsible for the Actimel and Activia (Bio) brands. Managing Director of CHUPA CHUPS and President for Mars’ European Snacks business. He is co-author of Rompefrenos (Brakebrakers), the highest selling book on marketing in Spain, professor of marketing at ESADE business school and member of various boards. Co-founder of BrakeBreakers Partners.
Executive positions at Henkel, Panrico-Donuts and Sara Lee. Marketing Director and member of the Executive Committee at Taurus, Valira and Enaco Distribution. He has acted as Consultant for several companies, organizations and for state government. Lic. & MBA ESADE. Collegiate Economist. He has taught on Master University Courses and Business Schools (MS and ESADE).
Juan Pablo Eslava
Strategic Planning Advisor
PDG by IESE and MBA by Instituto de Empresa, Juan Pablo Eslava has been responsible for Henkel Iberica brands for more than 23 years. In Henkel, he has held the positions of Marketing Director detergentes and Head of the Marketing Services department. Juan Pablo collaborates frequently with different Universities such as Esade, Universidad de Navarra or Blanquerna.
Sales & Marketing Manager, Danone. In charge of marketing strategy for Danone, Waters. Marketing Director at Braas. Currently Partner at BrakeBreakers at Hamburg.
Graduate in Art, Design & Multimedia. During her career she has developed design and animation projects for clients such as Planeta, MediaPro, El Terrat de Produccions, Vodafone, TVE, Antena 3, Cuatro TV, TV3, Canal Sur, Acciona, Cajasol… and she has been involved in the creativity and development of many TV spots and different mass media formats.
Graduate in Art, Design & Multimedia, Alex has developed branding, packaging & art direction for more than ten years for many companies and groups like Universal Music, Interesport, Dunlop and Antonio Puig cosmetics and fashion Group (Kinessia, Lina Bocardi, Denenes, Écran…). During his career, he has been involved in the creativity, development and conceptualization of many TV spots and different mass media formats.
PDD by IESE Business School, Alejandro Moreu has become familiar with all the stages of the audiovisual production process from the time he began working as a graphic designer fifteen years ago to becoming a consultant. He has directed more than 150 hours of TV all over the world, including the successful Arena Mix and Arena Mix Internacional for Antena 3. He was also responsible for the redesign of Spanish Television’s (TVE) programme “España Directo”. Among others achievements, in 2006, Alejandro created the programme “Andalusia is its name” which won the Andalusia Journalism Award and which achieved a share of 29% of the potential audience.
Digital Media and Behavioral Intelligence
Bachelor in Journalism, UNESCO Chair Graduate and Advanced Course in Digital Marketing and Community Management. Paula has over 15 years experience in Digital Marketing, Corporate Communications, New Business and Media. He has managed and coordinated her own projects, and she has also collaborated with agencies in various sectors such as Banking, Food, Insurance, Energy, Industry, Services and Tourism.