Technology

phases

The 3 Big Brand Innovation Mistakes
The 3 Phases

The 3 Phases

EoC™ High-Yield Techs & Advertising pursue and Innovation able in Phase 1 (‘Significant Anchoring’), of creating a New Category of significant size, doubling 1st year minimum penetration (Tech: Diamond™).

The 3 Phases

EoC™ 2nd Phase (‘Mass-Expansion’) breaks the Myth about Brands becoming mature; it demonstrates how to expand a New Category to the Mass. EoC™ addresses a new specific users & occasions, by identifying their behavioral brakes and disarming them (Techs: GrowthMap™ / BehavioralBrakes™ / 5Hammers™).

The 3 Phases

The 3rd Phase, permanently enhances the Brands ‘magic’ in an ownable & credible way so to build a ‘Protection Wall’ vs competitors (Tech: aMAC™)

The 5 Techs